Doing it Right – Nike’s growing online sales

Doing it Right – Nike’s growing online sales
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Stefany Zaroban’s article on internetretailer.com about Nike’s reported growth of 46% in online sales made me think about a case for a successful Digital Transformation. In my previous blog, I mentioned that Target didn’t stress on innovation in their Q3 2016 earnings call. Nike’s Chairman, President, and CEO Mark Parker had a refreshing view on how innovation drives

Are the financial statements effectively highlighting Digital transformation?

Are the financial statements effectively highlighting Digital transformation?
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Reporting an increase in online sales in the earnings statement is a must. Beyond the mention that digital sales grew by 26% YoY to $575 million of the total sales (1), highlighting the internalization of digital transformation within the organization and importance of the future digital roadmap is necessary. Not providing guidance during the earnings call on